Type A and Type B Personalities: Useful Measure of Personality or Conspiracy Funded by Tobacco Companies?

Have you ever heard someone describe themselves as 'Type A' and then wondered what on earth they were talking about? This is a reference to a popular personality theory that is often used in recruiting and management and that has been shown to successfully predict a number of facets of an individual's personality and behaviour – particularly their likelihood of developing heart disease. It's a controversial theory that isn't that highly regarded by the wider scientific community these days but it's nevertheless an interesting subject to look at and particularly seeing as it has become such a well-known theory. Here we'll see what it gets right and why people are still sceptical.

The Types

As you might imagine, Type A and Type B personality theory essentially attempts to divide people into one of two categories. 'Type A' personalities are described as being ambitious, driven, impatient, competitive, prone to taking on more than they can handle, proactive, workaholic and straight forward.

On the other hand, Type B personalities are generally described as being more withdrawn, steady, laid back, introverted, creative, reflective and generally more relaxed.

History and Criticisms

The original Type A personality was described in the 1950s by two cardiologists named Meyer Friedman and Ray Rosenman. They looked at the personality type specifically with regards to its role in heart disease and found in a study of people aged 35-59 that these personality traits were indeed related to an increased risk of cardiovascular disease – though not necessarily mortality. The likely explanation is that Type A personalities are more likely to experience high blood pressure and stress and thus will place more strain on their hearts. Criticisms were levelled against the original study which failed to take into account potential confounding variables such as diet and exercise, but a subsequent trial by Friedman and cohorts accounted for these factors and still found a correlation. Further they found that providing 'Type A personality counselling' would help to reduce the risk of recurrence in post myocardial infarction patients.

Since then the concept has gained popularity, likely largely due to its relative simplicity compared to many other personality theories, and partly due to its close ties with health.

Despite this, the theory has nevertheless come under considerable fire and its effectiveness is a controversial subject. Some subsequent studies have failed to replicate the findings of Friedman et al, and there is evidence that some of this may be due to funding from tobacco companies. The accusation here is that tobacco companies – known to have been interested in Type A personality theory for a number of decades – actually funded a lot of the research and encouraged particular results. The hope here being that researchers would that way be able to 'prove' that smoking was more likely to correlate with heart disease rather than cause it – simply because Type A personalities would be more likely to be smokers. Furthermore, this would then provide a new variable in the study of heart health which could be used to discredit previous studies demonstrating the link between heart health and smoking (because they would not have accounted for personality type).

A recent study from 2012 looked at many previous studies on Type A personality and drew these conclusions – seriously undermining previous findings. Of thirteen etiologic studies reviewed, only three had positive findings and all of these were linked in some way to the tobacco industry.

An Evaluation of the Type A/Type B Personality Theory

So does this mean that this personality theory is without merit? Not at all. While some of the previous studies may be questionable, there have nevertheless been some studies with positive findings that do not have any connection to the tobacco industry.

Furthermore, the effects of stress are well known to be far reaching and profound when it comes to our health and it's certainly true that some types of people are more prone to stress than others. Even if the correlation isn't quite as clear cut as some studies would make out, that's not to say that there isn't an important relationship here to examine.

It's also possible that another relationship exists here entirely. Studies have shown for instance that there may be a third factor responsible – that being the role of magnesium. Studies show that Type A personalities are more likely to experience stress and to produce more catecholamines in response. This can then lead to intracellular loss of magnesium, which in turn can increase the likelihood of cardiovascular problems. Early studies in this area are so far promising.

If nothing else, this is just a fun way of looking at your own personality and learning about yourself. While this personality theory may be a little 'black and white', it's nevertheless interesting to ask yourself which category you fall into and how that may be harming your health.


Nursing Continuing Education For the 21st Century

One need only scan a newspaper or read a weekly magazine to be astounded by the number of stories about new medical breakthroughs, disease processes, emerging threats of disease, or innovations in medical and health care technology. The World Health Organization warns us to prepare for a potential worldwide Bird Flu epidemic, terrorists threaten us with chemical, biological and nuclear weapons, and new protocols for ACLS are released. How is a working nurse to keep up?

Nursing education provides the basic building blocks of medical, scientific, and nursing knowledge, but competence in the nursing profession requires an ongoing process of continuing education. Continuing education for nurses is necessary for the nurse to remain up to date with the latest practice issues and it is necessary for patients safety as well. Some states have made continuing education for nurses mandatory and require a certain number of course credit hours be attained before license renewal, or require certain mandatory course subjects, while other states leave it to the nursing professional themselves to accept a personal responsibility for their own continued learning. Regardless of whether nursing continuing education, or Nursing CEUS as such programs are commonly referred to, are mandatory in ones state or not, all nurses who describe themselves as professionals need to be willing and ready to implement change in their own practice by realizing that competence in any profession requires periodic updating.

Methods of obtaining nursing continuing education hours and the pros and cons of each:

1. Professional Journals: Most professional nursing journals offer an article for continuing education credit. Some offer a partial credit hour or one credit hour to readers who fill out a post test after reading the article and mail it in. While some journals offer the credit for free, others charge 10 or more and in addition to the inconvenience of needing to tear out a post test form and mail it in the nurse has no official record of having taken and passed the course. Obtaining continuing education hours through professional journals is costly and inefficient in that the cost of the journal itself must be taken into consideration along with the cost of the course if there is one, and the time and expense of mailing in addition to the lack of official record of completion and lack of central maintenance of all credits accumulated by the nurse. Additionally, nurses who rely on professional journals for their CEU hours are typically only exposed to courses related to their own specialty rather than a broader range of topics that they actually need to be exposed to in today's ever evolving health care climate.

2. Seminars: Professional development programs and seminars that offer accredited continuing education hours for nurses are frequently offered at various locations in every state, in some foreign countries, and even on cruises. Employers frequently pay the registration fees for nurses to attend local seminars of short duration such as one day, but nurses still have to sacrifice their precious day off to attend them or lose time from work to do so. In addition nurses who attend seminars away from home have to pay their own travel expenses, hotel bills, and costs of meals. Needless to say cruises and foreign travel are an appealing avenue, but obtaining one's continuing education by that method is not something every working nurse can afford to do.

3. Online Nursing CEUS: The internet provides nurses access to extremely affordable and high quality accredited continuing education courses covering a plethora of professional nursing topics. Online nursing ceu courses are the gateway to nursing continuing education for the 21st century! Nurses who take advantage of online ceu courses are not restricted by geographical barriers, financial hardships, or the inconvenience of taking time from work or family in order to attend courses. Online nursing continuing education courses are readily available for both mandatory state required subjects, courses in one's own nursing specialty, and courses that all nurses regardless of practice specialty need to be familiarized with so nurses have access to a much broader choice of subject matters than they ever had before when restricted primarily to journals or seminars. In addition to those benefits, substantial as they are, online nursing ceu courses are inexpensive, up to date with changing trends, can be taken from the comfort of ones own home, generally allow nurses who take them to keep an official record of courses completed and credit hours earned online with the course provider, and allow nurses who complete a course to print the course certificate immediately upon completion.

In order to stay professional and to safeguard the wellbeing of the public nurses need to continue their education over the course of their career through a variety of means including taking continuing education courses. The most convenient and most cost effective method of nursing continuing education is by taking online Nursing CE courses. Online nursing continuing education courses are readily available, flexible, offer online tracking, and provide nurses with the broad scope of subjects they need to familiarize themselves with in order to keep up to date in today's ever changing health care climate. Online nursing continuing education is indeed the face of nursing continuing education for the 21st century!

thank you. http://www.healthguidance.org/entry/2356/1/Nursing-Continuing-Education-For-the-21st-Century.html

13 Killer Foods For Fat Loss Tips

13 Killer Foods For Fat Loss
       Looking slender and beautiful is a dream many people strive to achieve.  Having normal food habits does not contribute to one’s weight loss. But if you attempt to make wise choices in food consumption then you can achieve your goals.

You can mix any of following foods for fat loss mentioned below along with the regular exercise regime or diet program you are following, and you will be amazed by the results. This is because these 13 killer foods for fat loss will keep you full thereby boosting your metabolism, your energy and simultaneously helping the digestive system as well.

1. Oats:  This is one of the best among the 13 killer foods for fat loss since it contains complex carbohydrates that consume a lot of time to split. This leaves your feeling fuller for a longer time providing you with energy as well. It is also said to reduce cholesterol levels.
2. Almonds: To suppress the hunger, almond is the ideal choice that contains fiber and protein in high levels.
3. Avocado: It is a myth that avocado contains high levels of fat. But in truth it has monounsaturated fat that is great for raising the metabolism.
4. Spinach: This veggie has low calories and is rich in iron, fiber, and beta-carotene.
5. Asparagus: This killer fat loss food removes unwanted fat and flushes it from the system.
6. Walnuts: This nut helps you overcome overeating and give you vitamin E, fiber, and the omega-3 fatty acid that lessens bad cholesterol.
7. Apples: It is the sweetest among these foods and delicious too. They help in keeping you full and give you rich sources of vitamins.
8. Green Tea: It aids in burning the calories due to the presence of EGCG chemical.
9. Broccoli: This vegetable contains a lot of fiber so it will keep you feeling full. It also has other essential vitamins.
10. Pineapple: This is rich in Vitamin C, fiber, and has a protein digesting enzyme called bromelain, which aids in processing the protein quickly thereby giving more energy.
11. Grapefruit: This fruit consists of galacturonic acid that breaks down fat. The fiber presence in them, keeps you full.
12. Beans: Beans make you full for a longer time and are packaged with fiber and protein.
13. Salmon: Fish is extremely nutritious and contains omega-3 fatty acids that reduce the hormone called leptin and burn more calories.


6 Ways to Deal with Super Cold Weather

THURSDAY, Jan. 23, 2014 (HealthDay News) — As another blast of Arctic air sends millions of Americans into a prolonged deep freeze, doctors are offering advice on dealing with dangerously frigid temperatures.

“It’s best to limit your outdoor activity as much as possible, since prolonged exposure can lead to frostbite and hypothermia,” Dr. John Marshall, chair of emergency medicine at Maimonides Medical Center in New York City, told HealthDay. “Both of these conditions can become serious, and even life-threatening, if untreated.”

On Wednesday, sub-freezing temperatures stretched as far south as Texas. But the end is not near: By early next week, many regions of the United States will see temperatures plunge for a third time this winter, falling 15 to 30 degrees below normal, The Weather Channel reported.

And more snow is expected in some parts of the Midwest, Northeast and mid-Atlantic region in the coming days, the weather service added.

When temperatures drop low, there are many simple safeguards you can take to prevent severe injury, Marshall said.

They include:

Dress warmly. Layering your clothing will provide the best insulation and retain body heat. Wearing a non-permeable outer layer will minimize the effects of strong winds.
Protect your extremities. Hands and feet are at greater risk of frostbite because body heat is naturally reserved in the torso to protect vital organs. So wear an extra pair of socks, and choose mittens because fingers stay warmer when next to each other.
Wear a hat. You lose about 30 percent of your body’s heat from your head. Particularly good are hats that cover the ears and nose.
Wear properly fitted winter boots. Boots that are too tight can limit or cut off circulation to the feet and toes. Also, choose a boot that’s insulated and has treads on the bottom for traction on ice and snow.
Stay hydrated. The body uses a lot of energy to keep itself warm. Drinking plenty of fluids is important because your body will need frequent replenishing when fighting off the cold.
Get out of wet clothing as soon as possible.
When you’re out in the cold, the part of your skin that’s exposed will chill rapidly, experts say. This can lead to decreased blood flow and your body temperature can drop, leaving you susceptible to frostbite and hypothermia.

According to Marshall, frostbite “starts with tingling or stinging sensations. The face, fingers, and toes are the first body parts to be affected. Then muscles and other tissues can become numb.” Additional signs of frostbite include redness and pain in the skin. This can lead to discolored and numb skin, he said.

Hypothermia, which often goes hand-in-hand with frostbite, can affect the brain, making it harder to think clearly. Warning signs of hypothermia include shivering, confusion, slurred speech and drowsiness, Marshall said.

“If any of these symptoms become noticeable, you should protect the exposed skin, get to a warm place and seek immediate medical treatment,” he said.

Some people are especially vulnerable to the dangers of cold weather. They include the elderly, those with diabetes, heart, or circulatory problems, and people who use alcohol, caffeine or other drugs that inhibit the body’s ability to protect itself against the cold.

Dr. Robert Glatter, an emergency medicine physician at Lenox Hill Hospital in New York City, said there are several key factors that determine how long people can endure extremely cold temperatures. Those factors are wind speed, how well a person is dressed, and if their skin is wet or moist.

Dressing in layers may help. Use the “three-layers guideline” to provide more effective insulation. The first layer helps to drain moisture or sweat. The second layer serves as insulation, while a third sturdy outer layer can help to block out the cold, Glatter said.

If you think you or another person is suffering from frostbite, get to a health-care professional as fast as possible or call 911. If you can’t get immediate medical help for at least two hours, re-warm the affected area with warm water. And drink warm, non-alcoholic fluids, Glatter said.

Cindy Lord is director of the physician assistant program at the Frank H. Netter MD School of Medicine at Quinnipiac University in Hamden, Conn. She likes to use the acronym C.O.L.D. when advising people on dealing with the cold.

Cover up: Wear a hat or other protective covering to prevent body heat loss from your head, face and neck.
Overexertion: Avoid activities that cause you to sweat a lot. This can cause you to lose body heat more quickly.
Layers: Dress in layers. Wear loose-fitting, layered, lightweight clothing. Wool, silk or polypropylene inner layers hold body heat better than cotton.
Dry: Get out of wet clothing as soon as possible. Keep your hands and feet dry.
And for those who will have to venture out to shovel snow from driveways and sidewalks in the coming days, Lisa Hoglund, a physical therapy professor at University of the Sciences in Philadelphia, offered this advice:

Warm up before heading out by jogging in place or stretching.
Use a shovel that is designed to be lighter and easier on your back to use.
Use the right technique when shoveling, pushing the snow more than lifting it, and bending with your knees before lifting.
Shovel smaller amounts of snow at a time.
Take breaks every 15 minutes or so, and stop shoveling if you feel pain, shortness of breath or chest discomfort.

Thank. http://news.health.com/2014/01/23/dealing-with-the-deep-freeze/

15 Steps to Fabulous Summer Feet

Summer can be hard on your feet. The combination of heat, sun, and surf can take a toll on your tootsies. But it doesn’t have to. These simple steps to fabulous summer feet will keep your feet healthy and looking their best during warm weather.

    Avoid walking barefoot. Going outdoors without shoes in the summer increases the risk of injury to your feet. It also increases the odds that you will develop warts on the soles of your feet (plantar warts), ringworm (a fungus), and other infections, according to the American Podiatric Medical Association (APMA).
    Wear the right socks. Acrylic and synthetic blend socks work best to wick away perspiration that can lead to fungal infections. “Moisture of any kind is the perfect environment for a fungus to grow,” says Elizabeth Kurtz, DPM, a podiatrist in Chicago and spokeswoman for the APMA.
    Head off blisters. Sandals often cause blisters on the feet when they rub against bare skin. If you feel a blister coming on, use padding such as moleskin or a liquid bandage product to reduce friction, advises Dr. Kurtz.
    Give your feet some air. If possible, avoid wearing closed shoes during summer months. Go with sandals or open-toed shoes. “I also recommend taking your shoes off periodically throughout the day so your feet can air out,” says Kurtz. This will help keep your feet dry and sweat-free.
    Stay hydrated. Drinking plenty of water on summer days will minimize foot swelling due to the heat, according to the APMA.
    Use sunscreen. Don’t forget to slather sunscreen on exposed parts of your feet in the summer. Be sure to reapply after swimming or sweating heavily, even if the sunscreen is "waterproof". Use sunscreen with 15 SPF (sun protection factor) or higher to guard against skin cancer and premature aging of the skin on your feet.
    Moisturize. “Feet dry out more in the summer because you’re not wearing socks all the time,” says Kurtz. To keep your feet baby-soft, apply moisturizer in the morning after you shower (to lock in moisture) and at night.
    Evaluate your flip-flop wear. Thong-style flip-flops can result in sore feet and ankles. But even so, you don’t have to completely steer clear of flip-flops in the summer. “Some flip-flops are better than others,” says Kurtz. “Choose styles with good arch and heel support.” Also avoid walking in them for long distances.
    Add cushioning to summer shoes. “Summer slides and flimsy sandals often have thin soles and little cushioning and foot support,” notes Kurtz. Use cushioned inserts to help provide added support. Inserts are available at shoe stores and at many drug stores.
       Wear the right shoes for the activity. Certain activities, such as boating, rock climbing, and other sports require specific types of shoes for optimal foot health and safety. Plan ahead and bring appropriate footwear.
       Keep shoes and socks dry. If your shoes and socks get wet, take them off and dry them completely before putting them back on; this will guard against fungal infections. Pack an extra pair for outings involving water or when the forecast calls for rain.
       Clean feet after water activities. Rinse your feet with clean water after wading or swimming in a lake or river. Ditto for stepping in puddles of water. “Stagnant water in lakes, rivers, and puddles often contain bacteria that could potentially lead to foot infections,” advises Kurtz.
       Get a pedicure. For pretty summer feet, give yourself an at-home pedicure or indulge in a professional one. Besides making your toenails look attractive, a pedicure can remove flaky winter skin, cleanse your feet, and help you relax.
       Remove nail polish periodically. Covering your nails with polish all summer long can be unhealthy for your nails. Take off your polish periodically to give the nail bed some air.
       Inspect old shoes. Worn-out, tattered shoes can cause blisters. Look carefully at your sandals and flip-flops from the previous summer and throw out any that seem worn. If in doubt, throw them out. If nothing else, you’ll have an excuse to go shoe shopping!

These 15 steps will get your summer started on the right foot. Keep your feet healthy all summer long and your tootsies will thank you.

thank you site : http://www.everydayhealth.com/foot-health/fabulous-summer-feet.aspx

Climate clues as dengue fever spreads in US

Mosquitoes that transmit dengue fever are spreading across the US. But outbreaks of the disease are only occurring in some areas, and scientists are trying to find out why.

Marty Baum was watching TV at home with his girlfriend, Robin Pitman, one Saturday night in August when he was struck down by a fever so severe he could barely stand.

"I was sweating my brains out and shaking so bad I couldn't control myself," said the 59-year-old man from Jenson Beach, Florida.

"If I get the flu, I have a clue a day or so ahead of time - maybe a swollen gland or an achy joint. But the thing that scared me that night was that I had no idea what may have caused this. I went from feeling great to running a fever of 102F (39C)," he said.

Within days an acute pain had developed behind his eyes.

"It felt like somebody was pushing on my eyeballs," he said.

"And then the rash started. I had to scratch myself with a hairbrush to relieve the itch. It was all encompassing and just miserable."
Continue reading the main story
“Start Quote

    I'm very concerned about opening up a Pandora's box that could be as dangerous or more dangerous than dengue"”

Joel Biddle Key West, Florida

Blood tests soon confirmed that Mr Baum and Ms Pitman had dengue fever - also known as break-bone fever - a mosquito-borne virus.

Dengue fever is a tropical disease that affects 40% of the world's population. Around 300 million people become infected every year. It is rarely fatal.

However, some victims develop dengue haemorrhagic fever, which causes bleeding and low blood pressure. These health issues contribute to an estimated 25,000 deaths a year.

Scientists are particularly concerned about the emergence of the virus in Jenson Beach, Florida. It means that dengue fever is spreading north from Key West, where one of the earliest outbreaks in the US was recorded in 2009. Previously there had been no outbreaks of the fever in Florida for decades.

The virus is transmitted by the Aedes aegypti mosquito, which usually lives in tropical regions. But scientists believe that climate change has made them more prevalent across the southern states of the US. An unexpected number of the mosquitoes have recently been recorded in California's Central Valley and in the San Francisco Bay Area.
Too hot

Not all of these regions have experienced dengue fever outbreaks, however. Scientists are trying to find out why.

In findings presented at November's annual meeting of The American Society of Tropical Medicine and Hygiene, experts studied two cities 2,000 miles apart - Key West and Tucson, Arizona. The mosquito Aedes aegypti can be found in both cities, but Tucson has not experienced an outbreak of the illness.

Mary Hayden, a scientist at the National Center for Atmospheric Research (NCAR) in Boulder, Colorado, said that differences in climate may be affecting the mosquitoes' life span.

The dengue virus needs at least eight days to incubate inside the mosquito, she said.

"It may be that the temperatures in Tucson are so hot," she said, "and the relative humidity is so low that the mosquitoes may not be able to survive in that climate long enough for the virus to cycle within them."

The findings are not conclusive, she said, but they appear to be the most likely explanation why people in some areas with the Aedes aegypti mosquitoes get dengue fever - while people in others do not.
Mosquito map
Mosquito larva in a cup Larva such as this one, shown in 2010, are helping scientists understand the fever

If climate plays a role, it would have implications for mosquito-control programmes. But scientists also need to know more precisely where the mosquitoes live.

Mosquitoes that infect people with the West Nile virus lay their eggs in ponds and sewers, for instance. These areas can be treated with insecticides.

But the Aedes aegypti mosquito lives near people. The insects are found in water that collects in gutters, flower pots, even in the folds of tarpaulins. These areas are harder to treat with insecticides.

Scientists are hoping that high-resolution satellite images will help detect such habitats and allow them to create a map of mosquito populations. The information will be combined with weather and climate data to assess the number of mosquitoes that are capable of carrying dengue.

"You can see fairly detailed aspects of areas that are difficult to survey [from the ground]," said Paul Bieringer, a scientist with NCAR's National Security Applications Program. The project is one of many tools being used in the US to control mosquitoes and to stop the spread of illness.

In Key West authorities are planning to introduce genetically modified male mosquitoes containing a gene that stops normal development. Their offspring will inherit the gene. It alters the way their cells function and causes them to die before reaching adulthood.
'Pandora's box'
Lawrence Smart, looking for mosquito larvae near a plant Florida officials such as Lawrence Smart are collecting data on mosquito larvae

Some residents are concerned about the safety of releasing genetically-modified insects into the wild, however.

"This is very exciting technology, but when you are dealing with a genetically modified organism, there are a lot of things that should be looked into," said Key West resident Joel Biddle, who contracted dengue fever in 2010.

"I'm concerned about dengue - I wouldn't want anybody to get it. But I'm very concerned about opening up a Pandora's Box that could be as dangerous or more dangerous than dengue."

According to the website of the Florida Keys Mosquito Control District, genetically-modified insects have already been used to control pests in the US. There is "nothing inherently dangerous about the process", according to the website.

Like most people who get the fever, Marty Baum and Robin Pitman have recovered. But they - like others who live in the area - are worried. If they come down with the fever again, the consequences could be far more severe because their immune systems are weakened.

"We have to be really careful," said Mr Baum.

thank you. : http://www.bbc.co.uk/news/world-us-canada-24931539

The Benefits of Drinking Water Daily

         Water may or may not be classed as a food .... depending on one's definition of food. However, no one can deny that water plays an important role in our diet and is just as essential to life as food or oxygen.
The Benefits of Drinking Water Daily 

        Our water intake is not only what we take in the form of beverages and drinking water because we ingest large quantities of water in our food. It is a fact that most of our fruits and vegetables are approximately 75% water, with the leafy vegetables and soft fruits holding as much as 95% water. Even what we normally consider dry foods — grains and seeds, for example — contain some water. Also, water is formed within the body by the oxidation of sugar, fat and protein.

It has been established that every natural process in one way or another involves the use of water. Beginning with conception, the embryo floats in a liquid right up to the time of birth. The natural processes include breathing, digestion, activities of the glands, spreading of heat and secretion. These can only be performed in the presence of water. Water takes the place of a lubricant and actually prevents injury of various tissues, as well as giving flexibility to bones, cartilage, tendons and muscles.
It must be recognized that water normally accounts for 55 to 65% of our body weight and many of our body functions are performed with the aid of water. Blood, urine, sweat, tears, digestive juices, internal fluids in the eyes, mucous and the feces are composed mainly of water. Also, each cell of our body is surrounded by water. Water serves as a vehicle to carry food and waste products, it assists in regulating body temperature, it plays a role in many chemical processes within our body, it serves as a lubricant and, along with body fat, it assists in protecting different organs from outside injury.
How much water should one drink? That is a difficult question to answer because it is governed by the individual's diet and activities but thirst is generally the best indication of the body's needs. It has been my experience that a person whose diet consists mainly of raw fruits, vegetables, nuts and grains, along with fresh vegetable juices, requires very little additional water .... especially if no salt is added to the food.

The Benefits of Drinking Water Daily 

          I know that in general one is advised to drink eight glasses of water a day. I do not quarrel with that counsel but as I drink a minimum of two eight-ounce glasses of fresh juice every morning and eat an abundance of raw fruits and vegetables, with no salt added to anything, I feel that I get sufficient water via my food and I just don't need to drink any more. I have no desire to drink water and seldom do, yet my urine passing is what I consider to be normal.
         I feel that the source of one's drinking water is important and I consider good spring or well water best because it contains no chlorine, fluorine or any of the other chemicals that are added to municipal water supplies. I will not go into the pros and cons of fluoridation and chlorination here but lest you believe that chlorine is safe or necessary in our drinking water, let me inform you that in spite of its 50 or more years of general acceptance, chlorine is neither beneficial nor safe. I dare you to investigate the situation and then decide whether you want your drinking water treated with the supposedly innocuous chlorine. The same applies to fluorine. I want to make it clear that I would permit no man to add anything to the water I drink.
It has been proven that a person can live without food for about 60 days, but no one can live without water for more than 10 days. Of course, there are great variations, depending on the surrounding temperature and the amount of water already present in the body. The amount depends upon the fat in the body — the more fat, the less water. It is calculated that a 170 pound person with a normal amount of body fat carries about 110 pounds of water in the body. I do not advise long fasts but fasting for 30 to 40 days is considered commonplace among the 'fasting fraternity,' even extending as long as 60 days without apparent injury or even suffering, but water is always taken as desired. In fact, water is a requisite of the so-called therapeutic fast.
I consider water to be food because my studies clearly indicate that well water contains many minerals and other elements, as does water out of a lake, a stream or a creek. Ocean water has been analyzed and it is claimed that it contains at least 44 elements. Just how much of the various elements your body can absorb from the water is open to conjecture but absorb some it does, as specifically proven in many experiments.
I trust that you have read of the experiments which confirmed that people who drink hard water as compared to soft water are much less apt to have a heart attack. This has been positively proven and established and it is because of the nutrients contained in the hard water that are absorbed by the body. This also proves that water is more than just H2O.
For years I have recognized the fact that good drinking water contains many nutrients and that is why I will never accept distilled water. I also will never drink treated water of any kind and especially water that has been softened. I pointedly warn my readers not to drink any water that has been treated in any way.
Please believe me, I do not have anything against the people who make and sell distilled water or distilling equipment but I am concerned about my readers' health and feel that distilled water can be harmful. I feel that you need the elements found naturally in water and I suspect that they are elements that your body cannot get from any other source.

Thank You. http://www.healthguidance.org/entry/9962/1/Benefits-of-Drinking-Water-Daily.html
by . 9aunzaa

Foods High in Uric Acid and How They Affect Health

       Gout is a physical condition that occurs when the body accumulates too much uric acid. It is more common in men than women and more common in people between ages 30 and 60, characterized by swelling of the joints and pain. Uric acid is produced naturally by the body when it breaks down purines, but for one reason or another sometimes either the kidneys are unable to flush out the excess uric acid or the body produces too much of it to be removed. The uric acid then builds up in the joints, causes them to swell and gout is the end result. One helpful way to reduce the amount of uric acid within the body is to reduce the amount of purines that one consumes through their diet and this is why we've compiled a list of foods high in uric acid (or purines before they are broken down) so that you can avoid them and reduce the effects of gout.

Red Meat

Red meat is probably the most well known foods high in uric acid causing purines. Try to avoid beef, lamb, venison and mutton and instead replace them with white meats such as chicken or duck, which don't contain as many purines but should be eaten only occasionally. Even better replacements are vegetarian alternatives such as Quorn or tofu. Avoid bacon at all costs if you are at high risk of gout as this meat contains the highest levels of purines.


Unfortunately for the alcohol lovers, drinks that contain yeast such as ale, beer and lager are foods high in uric acid causing purines too. This means little or no bread either. Try and replace bread in meals with other carbs such as rice or potatoes (preferably wholegrain as a low fat alternative) and replace yeast containing alcoholic beverages with non-yeast containing ones such as cider, cocktails or spirit mixes.


Another of the foods high in uric acid, seafood is somewhat harder to replace than red meat. Again, try to replace it with chicken or vegetarian tofu for a healthier and lower uric acid causing alternative.

One of the easiest ways to follow a diet that excludes eating foods high in uric acid causing purines is to plan your weekly meals before you do your weekly shop. Write it out like a rota and this way you can make sure you're not tempted to buy beer, bacon, seafood or whatever else is likely to cause you gout. You'll probably find that this system helps you to cut down on your weekly food expenditure too.

While changing your diet to suit one that is low in purines, this is not the only measure that someone suffering from gout should take. For instance, doing strenuous and repetitive exercise will only exacerbate the symptoms of gout and so this should be avoided. If you do develop particularly bad or sudden gout symptoms then you should also keep the joint cool (in water or with an ice pack) and keep it raised too. Above all, those who think they may have gout should discuss the condition with their doctor who may be able to prescribe non-intrusive and helpful medication.

British Cuisine Traditional British Food

Introduction to British Cuisine

Whenever people visit the British Isles, they just cannot get over the wonderful taste of British cuisine. Although it has been the subject of much ridicule from its European counterparts, British cuisine has one of the longest histories besides being a great dining experience. Some of the finest restaurants in the world serve British cuisine. With the increasing diversity of the population, many new cultures and influences have penetrated the preparation of British food in the country.

British Cuisine Traditional British Food

Breakfast, Lunch, Dinner and Supper

        You cannot really start your day in Britain without having the traditional full English breakfast. This staple of British cuisine has been the standard starting meal for the British throughout their history. A full English breakfast comprise of bacon, sausages, fried tomatoes, fried eggs and toast. Some may select scrambled eggs instead of fried ones and modern versions of the meal do include mushrooms and baked beans. Another item found on the dish but is definitely not for the faint hearted is black pudding, a blood sausage that is made to look like pudding. Some love it, some hate it, it is a matter of personal choice.

After breakfast is done, we move on to the traditional lunch. Lunch is somewhat similar to the Sunday dinner in an American home where it is a big occasion for the whole family. There is often the all-important roast which is a piece of roast meat from either chicken, pork, beef or lamb, served with roast potatoes and boiled cabbages. A favorite accompaniment for the dish is Yorkshire pudding, a kind of roasted bread made from baked dough. Other veg also accompany the dish including the British favorite – roast potatoes!

When the clock strikes five, it signals the start of tea-time. Given the British’s penchant for drinking tea, you can imagine this is a favorite meal for them. Tea-time usually consists of biscuits and cakes to go with the tea. There are many traditional biscuits and cakes that are usually served such as scones, shortbread biscuits and jam tarts. Traditionally these items are made from scratch but you can also buy them in bakeries and supermarkets. Be warned though, you can never beat the taste and flavor or homemade scones.

Supper is a small meal just before you go to bed. Some people would just have cocoa and cheese while others might have bread with ham and a cup of tea. Whatever it is, you just can’t ignore supper time when you look for influences on British cuisine.

There are a few traditional dishes that have made British cuisine popular the world over. How many times have you encountered fish and chips or steak and kidney pie on your travels around the world. However, you may not know that the traditional fish and chips in Britain are eaten with salt and vinegar whereas in its overseas version ketchup and tartar sauce are the usual dips that accompany the meal.

Traditional British Dishes

There are many other dishes that make up traditional British cuisine: Here is a small selection of the best:

- Bangers and Mash – Sausages served with mash potatoes.

- Shepherd’s Pie – A layer of minced lamb covered with mash potatoes. There are many variations for this dish with the minced lamb replaced by either ground beef or seafood.

- Steak and Kidney Pie – Needs no explanation, the name says it all.

- Fish and Chips – An old British favorite.

- Chicken Tikka Masala – It might sound Indian but this is a British dish born and bred.

How to deal with Eating Disorders in children?

How to deal with Eating Disorders in children?

The formulation of an eating disorder usually takes place during adolescence or early adulthood. Nevertheless, there are plentiful cases discovered in children as well. 

Let’s take a brief look at the three types of disorders:

Anorexia- It is the fear of becoming ‘fat’. This disorder takes place when a child refuses to take in a sufficient amount of calories with a deep intent and psychological belief of becoming fat/ putting on oodles of weight.

Bulimia- An unfortunate condition that sees the child eat astonishing quantities of food and has his/ her vomit the entire intake so as to not put on weight.

Binge eating- A condition that sees the child rapidly gorge on food, limitlessly.

In some teens and children, any two or all three types of eating disorder can overlap. There are an increasing number of cases that alternate between time spans of bulimia and anorexia.
Eating Disorder Symptoms in children and teens: Warning signs!

Eating disorders merely thrive on denial and concealment. This makes it extremely difficult to track the one suffering from it and offer help.

There are a few eating disorder symptoms to keep an eye out for:

o Inexplicable weight loss
o Nausea
o Lightheadedness
o Persistent Weakness
o Tiredness/ Fatigue
o Moodiness
o Visiting the washroom more than often, especially after meals
o Playing with the food on the plate
o Dehydration
o Withdrawing physical appearance

The dangers of eating disorders:

There are a number of children eating disorder remedies that one could adapt as having an eating disorder in children and teens does invite a host of serious physical problems. Spotting a sign of this disorder requires you to consult a doctor right away. Waste no more time and seek medical advice.

Eating Disorder Remedies:

The route to overcoming your poor eating habits is by admitting that you suffer from the disorder. Accept it and take the poor eating remedies in your stride. Having been through the disorder, it must be easier for you to unlearn the unhealthy eating patterns you had adapted to. Rediscover yourself and embrace healthy eating by resorting to Poor Eating Remedies. That’s not enough, subject yourself to a true recovery by:

o Listening to the signs of your body
o Trusting yourself thoroughly
o Accepting yourself the way you are
o Loving yourself and your body
o Enjoying life to the fullest
About Author
Ankur Sharma is a Senior Content writer. He writes on Health related Topics like Children Eating Disorder Remedies and Alternative Medicine.

Thank you. http://www.1888articles.com

Obesity as collateral damage: A call for papers on the Obesity Epidemic

In this call for papers, we encourage authors to submit articles considering how to change the behavior of the food industry. Here's why.

Since we published the Special Section on Legal Approaches to the Obesity Epidemic from the Public Health Advocacy Institute in 2004,1 the Journal has fully engaged in debates over obesity – its causes and how to prevent it. (The JPHP website displays a collection of articles on nutrition and obesity at http://www.palgrave-journals.com/jphp/collections/food_and_obesity_collection.html.) Obesity surely constitutes an epidemic – a global phenomenon, seen in low income, as well as affluent countries. It often coexists with hunger and malnutrition. What are the underlying, root causes of obesity and its public health consequences?

We know that almost every country has created policies to prepare for and to avoid famine and food shortages that might damage their people, and disrupt their economies and social fabric. In 2010, Russia blocked wheat exports when bad weather destroyed its crops. The United States government, since early in the last century, has supported food production through subsidies and other policies, resulting in large surpluses of food commodities, meat, and calories. These policies maintain the price of food at artificially low levels and have reduced the percentage of personal income spent on food to the lowest in the world.

In this artificial market, large food producers and corporations – Big Agriculture and Big Food – became very profitable. The first set of countries to experience economic concentration, starting before the Great Depression – the United States, Japan, and countries in Europe – found that just a few corporations came to dominate each segment of the food industry. These firms integrated vertically to the point where they now own, and increase their profitability from, every step in the chain of production from farms to wholesale distribution of processed foods. In the past 30 years in the United States, for example, consolidation by corporations means that the number of separately owned hog farms decreased by nearly 90 per cent, and only four per cent of the millions of hogs raised by US farmers are ever sold on the open market.2 Today, US farms and farmers contribute only a small part of the final ‘value’ of food; what is raised on farms costs only 20 cents of the food dollar, on average.3 The rest is ‘value added’ in the remaining steps in the chain: supply, distribution, and marketing. This explains why companies seek vertical integration; and why they manufacture so many processed foods. The first reduces cost of inputs and the second introduces opportunities to increase the value or price of the consumer product.

The processed foods that reach US consumers, and increasingly people in all high-income countries, are remarkably inexpensive, tasty, and convenient to prepare. They are intensely marketed and highly profitable to corporate producers. Where does the profit come from? In part, it comes from use of subsidized commodities. But profits are also generated by capturing increasingly larger shares of the market and by selling the population more food – and calories – than it needs. In this marketing environment, obesity is collateral damage.

The food industry's ultimately anti-social behavior – whether conscious or inadvertent – is spreading globally. In higher income countries, it is ubiquitous, whereas in places where people have less disposable income, it is but the camel's nose under the tent. Thus, effective strategies to reduce obesity may vary depending on penetration by the industry – and less developed nations may still have more opportunities to avoid obesity, by getting ahead of the curve.

Signs of marketing efforts by multi-national food corporations are appearing everywhere in developing countries. In 2010, The New York Times reported that international sales accounted for half of PepsiCo's revenue, whereas three-fourths of Coca-Cola sales occur outside the United States; both companies are US corporations. Kraft (also in the United States) reported a tripling of profits on the strength of overseas markets. And the world's largest food company, Nestle, headquartered in Switzerland, with US $101 billion in sales, is omnipresent. Rates of obesity are climbing so rapidly in the developing world that the phenomenon has gained its own name: the nutrition transition.

The tobacco analogy: this industry, which deliberately encouraged children to become addicted to cigarettes as early as possible, then continued to market cigarettes even once well aware of the health dangers. We now know the health dangers of obesity, but the epidemic continues. To protect the public, perhaps we can learn from anti-smoking efforts about means to constrain the food industry.4

As public health advocates, we know all too well that teaching the world's population about the dangers of obesity and the need to avoid obesogenic foods that are inexpensive, tasty, and convenient will never work if food corporations are permitted to continue to spend massively to encourage the public to eat more of their products. Efforts to control obesity will have to enlist the public to focus on behavior, with a shift from a sole focus on citizens to a new one on the behavior of food corporations.

Food is not cigarettes. We must eat to live. We cannot eliminate the food industry to reverse the obesity epidemic, but we can constrain its anti-social behavior. This Editorial is posted on JPHP's website as a call for papers. We encourage authors to reach beyond the kind studies of policies on eating and activity that we receive so frequently. We have come to believe that research studies concentrating on personal behavior and responsibility as causes of the obesity epidemic do little but offer cover to an industry seeking to downplay its own responsibility.

Instead, we urge authors to submit articles that consider how to understand and change the behavior of the food industry. As a starting point for thinking about how to approach this topic, we ask: does the industry need to overfeed the population to remain profitable?

Thank: www.palgrave-journals.com/jphp/journal/v32/n2/full/jphp201114a.html

Vegetarians 'cut heart risk by 32%'

Ditching meat and fish in favour of a vegetarian diet can have a dramatic effect on the health of your heart, research suggests.

           A study of 44,500 people in England and Scotland showed vegetarians were 32% less likely to die or need hospital treatment as a result of heart disease.

Differences in cholesterol levels, blood pressure and body weight are thought to be behind the health boost.

The findings were published in the American Journal of Clinical Nutrition.

Heart disease is a major blight in Western countries. It kills 94,000 people in the UK each year - more than any other disease, and 2.6 million people live with the condition.

              The heart's own blood supply becomes blocked up by fatty deposits in the arteries that nourish the heart muscle. It can cause angina or even lead to a heart attack if the blood vessels become completely blocked.

Scientists at the University of Oxford analysed data from 15,100 vegetarians and 29,400 people who ate meat and fish.

Over the course of 11 years, 169 people in the study died from heart disease and 1,066 needed hospital treatment - and they were more likely to have been meat and fish eaters than vegetarians.

Continue reading the main story

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Choosing the veggie option on the menu is not a shortcut to a healthy heart”

Tracy Parker
British Heart Foundation
Dr Francesca Crowe said: "The main message is that diet is an important determinant of heart health, I'm not advocating that everyone eats a vegetarian diet.

"The diets are quite different. Vegetarians probably have a lower intake of saturated fat so it makes senses there is a lower risk of heart disease."

The results showed the vegetarians had lower blood pressure, lower levels of "bad" cholesterol and were more likely to have a healthy weight.

Tracy Parker, from the British Heart Foundation, said: "This research reminds us that we should try to eat a balanced and varied diet - whether this includes meat or not.

"But remember, choosing the veggie option on the menu is not a shortcut to a healthy heart. After all, there are still plenty of foods suitable for vegetarians that are high in saturated fat and salt.

"If you're thinking of switching to a vegetarian diet, make sure you plan your meals carefully so that you replace any lost vitamins and minerals, such as iron, that you would normally get from meat."

Thank Link : http://www.bbc.co.uk/news/health-21258509

Steve Jobs' Three Lessons for Healthcare Marketing

                  Less than a month ago the business news of the day was dominated by Steve Jobs' announcement that he was stepping down as CEO of Apple Inc. A few days later, he was on the cover of Newsweek, headlined: American Genius, Steve Jobs, How He Changed Our World.

Both iPhones and iPads are so popular among doctors, nurses and other healthcare professionals that they seem to outnumber stethoscopes as a primary tool of the trade. Chances are that you own one or more of Apple's exceptional products (as we do), and you see Apple personal electronic products in daily use in healthcare delivery as well as in medical marketing.

The iPad—not yet two years old—has been credited with revolutionary advances in healthcare. On our Healthcare Marketing Exchange blog, we've written about the various ways this device is changing hospital marketing and public relations.

But there are larger business lessons from Steve Jobs that apply directly to the business of medical marketing. We see three principles that stand out as useful to hospital marketing as well as doctor and physician marketing and advertising.

With credit to Steve Jobs, consider how you might embrace the following business concepts from the Apple playbook.

FOLLOW YOUR INSTINCTS: The difference between an evolutionary improvement and a revolutionary advancement in a product or service is sometimes no more than a willingness to follow your instincts. Steve Jobs is viewed as having an instinctive desire to innovate to what consumers want, rather than creating incremental improvements to what exists. Successful healthcare marketing and advertising requires a measure of instinct, and a willingness to venture into new territory, new techniques, new technology and/or new tactics.

The New York Times wrote about Steve Jobs, "In the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Again and again, Mr. Jobs has gambled that he knew what the customer would want, and again and again he has been right."

This is an approach that may not be suitable for every situation. But in a 2005 commencement address at Stanford, Steve Jobs-who never graduated from college-challenged graduates, "You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something-your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life." (The full text here is well worth reading.)

PUT PRODUCT FIRST: Recently we had a conversation with an individual who wanted to create his advertising in a style that had the same look and feel as the iPad ads. The process of successful advertising doesn't begin by mimicking someone else's work. Although the iPad ads are well done, the iPad isn't successful because of its clever ads. The iPad is successful because it is, first and foremost, such a great product.
Of the "four Ps of marketing"—product, price, place, promotion—most people forget the importance of beginning with a good product. Many people forget this and rush directly to promotion. And in the end, that does not work...for personal computers or in healthcare delivery. The lesson for healthcare marketing is to infuse maximum quality into the work, including patient benefits, patient experience and the fabric and texture of your brand.

TAKE RISKS: There's an element of risk in believing in yourself, following your instincts and putting every ounce of quality in the product first.

From The New York Times: "The big thing about Steve Jobs is not his genius or his charisma but his extraordinary risk-taking," said Alan Deutschman, who wrote a biography of Mr. Jobs. "Apple has been so innovative because Jobs takes major risks, which is rare in corporate America."

Physicians and surgeons are familiar with risk-taking in their daily work. They rely on their training, experience, continuing education and following best practices to minimize risk. But healthcare decision-makers are sometimes reserved in their approach to marketing and advertising. Intelligent risks in healthcare marketing and advertising can produce exceptional results, while doing little or nothing will always produce little or nothing.
Instinct. Product. Risk.

These three lessons from the workbook of Steve Jobs all have applications to success in healthcare and hospital marketing. He didn't invent them. He doesn't own them. And the lessons of Instinct, Product and Risk are just as available to you as they are to Apple Inc. You might be amazed by what comes of it.

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do." - Steve Jobs

thank you. like http://www.healthcaresuccess.com/articles/steve-jobs.html

Pet subjects: is it wrong to let my dog sit with me at dinner?

Our resident expert Pete Wedderburn answers readers' pet problems. This week: dog dinner etiquette and how to clip a cat's claws.

My Afghan hound, Zara, sits at the same table as me to eat, keeping me company during meals. Her manners are impeccable. Some visitors criticise me for allowing her to do this, telling me she’ll become vicious (even though there isn’t a bad bone in her body). Are they right?
AW, by email
This is a cultural issue: in France, diners regularly sit in restaurants with their dogs in their laps, allowing them to eat from plates on the table like humans. This would rarely happen in the UK and even in the privacy of your own home, most people feel that it’s odd to allow such a thing. From a general dog-training perspective, it’s useful to have clear boundaries for dogs, just as it helps to have unwritten understandings about boundaries for children. There are some things that humans (or adults) should be allowed to do, but dogs (or children) should not. Eating from the table doesn’t need to be one of those issues: it’s entirely up to you. There’s nothing specific about doing this that’s likely to make her more aggressive.
Last week my friend’s ring-necked parakeet escaped from his cage and subsequently died from getting cold and wet after spending two nights outside. How is it that the flocks of ringnecks in the South East of England are not only surviving but increasing in numbers?
CP, Gloucestershire

Thank : http://www.telegraph.co.uk/lifestyle/pets/9790309/Pet-subjects-is-it-wrong-to-let-my-dog-sit-with-me-at-dinner.html


hot 7 Media Buying Myths: Reducing Financial Risk in Healthcare Advertising

The single most financially dangerous line item in a healthcare marketing plan is usually labeled Media Planning and Buying. An otherwise sound medical advertising plan can become a major waste of resources.

When hospitals or doctors who own a practice fail to understand how media buying works, they either spend more money than they need to, or they avoid it and lose growth opportunity.

The fact is most medical marketing decision makers-including hospital executives, group practice administrators and healthcare marketing professionals-should ask themselves if they are getting the most from their media dollars.
Media Planning and Buying Myths

There's little comfort in knowing that this is a classic (and wasteful) advertising mistake. It would seem like a simple process to place an ad in a newspaper, a magazine, or on radio or television. Just pick up the phone and place your order...right?

Media Planning and Buying is not as simple as it appears. There's a science behind sound and cost-effective media buying that is hidden by commonly held folklore. Here are a few of the most common myths we hear from provider practices and medical facilities:

Myth: "We don't buy advertising. It's too expensive." Fact: Not every marketing plan includes a large media budget, but that decision is driven by the ability to achieve goals and objectives. A media placement budget is not included or excluded based on cost alone. Changes in the advertising industry have made some media options more available and affordable than previously.

Myth: "The audience is just like me. We'll go with that." Fact: You are not your target audience. The selection of broadcast stations or print media must be based on a proven ability to reach the prospective patients you want to attract. What's more, with a precise definition of the target audience, an experienced media buyer can identify media solutions that you may not have considered.

Myth: "There's only one newspaper, so that must be the media to buy." Fact: First, there are probably more options in a results-driven solution. Second, a media buyer will devise the best plan–down to the days of week, times of day, section of the paper, and online options, reach, frequency, flights, etc.

Myth: "Media Buyer? We don't want to add to the cost." Fact: An expert media buyer adds value and effectiveness to the plan, usually without adding any cost at all. It's the job of a healthcare advertising agency to get results, and a good media buyer will recommend a schedule that generates results, usually at a more favorable rate.

Myth: "The Rate Card shows the cost." Fact: Virtually all media rates are (a) negotiable, and/or (b) will vary with frequency, combinations and other options. At best, rate cards are difficult to read and can be confusing. But if you (or someone in your office) are buying media based on published rate card rates, we can pretty much guarantee that you are paying too much. Professional media buyers have the skill and experience to negotiate the most cost-effective prices for their client.

Myth: "The (broadcast or print media) representative will do everything for us." Fact: At least two things are wrong with this assumption. First, media reps are primarily advertising sales people, not marketing people. Their perspective begins with the inventory they have available to sell. Second, they only represent one media. You could end up dealing with several competing reps...each looking out for their slice of the budget.

Myth: "We can just set it and forget it." Fact: Even an elementary plan has several moving parts; not the least of which is the follow-up and performance monitoring. Did the media deliver everything you purchased? What results were achieved and what was the ROI? What adjustments are needed for greater effectiveness?

The bad news is that without professional help, media buying is complicated and financially dangerous...in wasted resources or lost opportunity. The good news is that advertising is often more affordable than you realize, and typically there's no additional cost to getting the professional help of a media buyer.

Thank You. http://www.healthcaresuccess.com/articles/media-buying-myths.html


7 Tips to Writing the Perfect Healthcare Email Subject Line News.

 Email, as a healthcare marketing tool, has a lot going for it. It's inexpensive. It's fast. And it can be highly effective. Email also has a lot of things working against it. It's easily ignored. It can be filtered as spam. And it just might not communicate at all.

      Arguably, the most important part of any email message is the subject line. It can be a single email message or an opt-in, and vitally important message for many recipients. It can be business or it can be personal. The subject line often determines if it will be opened, ignored or deleted.

Unfortunately, the humble subject line—the golden key to an effective message—is often neglected...perhaps it's written in haste, maybe it's poorly constructed, or perhaps it's forgotten entirely.

Although there's no magic formula to writing the perfect healthcare email subject line—and frankly, it's not easy—here are some useful guidelines to demand respect and attention (and not get tagged as spam):

    * The ultimate writing challenge is to get it right in (about) 50 characters. Email subject lines have the dual duty of (a) capturing attention and interest, and (b) communicating a meaningful and concise message in only a few words. It's tough. About 50 characters or less is the general guideline, but the acid test is to effectively and efficiently communicate briefly.
    * The subject line is the first thing and the last thing to write. Writing the subject line first (at least a tentative one) can be an effective technique to crystallize the main idea before writing the email message itself. It helps the writer stay on point and focused. With the final draft completed, re-read the subject line. If the subject line and the content don't say the same thing, re-write one or the other. (Maybe both.)
    * Tell, don't sell in the subject space. An obvious red flag for most email recipients is the subject line that makes noise without substance ("Wow!!!" "Look at this!" "Don't miss this sensational offer."), or even a clue as to what the message holds. Use the subject line to identify...uh, the subject or topic. Provide the recipient with a preview or distilled idea of the content to follow. Noisy subject lines are not only bad form, but—if they get past the spam filters—they are quickly deleted.
    * Be relevant and important with a dash of urgent. This is where spending your 50-character allowance can be a shoot-out between "effective" and "efficient." Using a carefully selected keyword in the subject line links the reader with "what's-in-it-for-them." One or two words can convince them that it is pertinent or appropriate. "Importance" means it is worth their time and prompt attention, especially when there is an element of urgency (or at least timeliness) in the subject line.
    * Personalize, customize or tailor. A corollary to the "relevant" tip is to individualize the subject line when possible. A reader's attention is naturally drawn to seeing their own name in print, and that's a useful technique for one-at-a-time messages. When sending essentially the same message to multiple recipients, consider variations in the subject line that has greater specificity, such as sub-groups within the global list. (They may all be "doctors," but some are "physicians" and some are "surgeons.")
    * Understand and avoid spam trigger words. At several checkpoints between your "send" and their "inbox," machines and algorithms "read" email to detect and derail unwanted spam messages. But it's not a perfect system and even legitimate messages—a single email or multiple emails—can hit a digital detour and become deliberately lost in cyber space.

Words such as "free," "money," "win," "deal," and may be obvious, but one nearly exhaustive list of spam trigger words is miles long. (For future reference, it's posted here.) MailChimp, the curiously named professional email service also cautions that using three innocuous words&mdas; Help, Percent Off, and Reminder —may not trigger spam filers, but seriously cut down on email open rates and readership.

    * A one-word subject line never says anything. Yes, a single word would be brief, but there's no compelling reason to open and read. What's worse, with too little information (none), there's a compelling reason for email recipients to suspect spam or a virus-laden message.
            A few additional DO and DON'T reminders:
                + Do have a single subject (if at all possible), and stick to it.
                + Do send a sample to yourself (and selected others) first to see how it reads.
                + Do testing before rollout and tracking during rollout.
                + Don't leave the subject line empty. (It will seldom be opened, and lost forever.)
                + Don't use ALL CAPS or multiple exclamation points!!! (Or any exclamation points.)
                + Don't use multiple and mismatched fonts and colors.

            An outstanding subject line is a make-it-or-break-it element, and—in 50 characters or less—it's a mighty tough assignment. As someone once observed, "If it takes a lot of words to say what you have in mind, give it more thought."

Thank : http://www.healthcaresuccess.com/articles/perfect-subject-line.html

Mental Health History Timeline

         There is not one single moment in our lifetimes that something has not affected our mental health. We all touched by war, hate, prejudice inappropriate materials, actions, influences and so forth. There is not one individual in a world that has not or will not be affected by some act of violence, hate, et cetera. The problem is how we handle it and how much we work to eliminate the behaviors and influences from our lives. We all have a degree of control. We all can say we do not want this behavior or influence in our lives and work hard to terminate it permanently. If we are drinking or drugging heavily we are affecting out mental health and bodies. If we are obsessively worrying, we are affecting out mental and physical health. We all have bills to pay, most of us have kids to rise, and some of us have additional problems that others just do not have. For example, the common person struggles to pay bills, take care of the family and meet someone else’s expectations. Some of us however must deal with symptoms including, hallucinations, delusions, illusions, violent outbursts, mood swings, panic attacks, and so forth. It was not enough that the world is troublesome that these individuals had to be struck with an unforeseen force that controls their lives every single day, making it even more difficult than the average to survive. We all have to survive distorted information as well as learned behaviors and therefore this too makes it more complicated to deal with an extra problem some of the people in the world deal with. You would think since these people have a disability and struggle harder than others do, that people would be more sympathizing. Instead, most people shun, poke fun at, mock, and add more problems to the mental ill patient’s life than what he or she already has. Therefore, our history is always adding more problems. The more history comes forward or moves backward the more examples, influences and behaviors come in focus. The cruel, ugly, harsh people in the world, coupled with the harsh ruling of the leaders of the world, and bound by the false teachings around the globe, we are definitely heading for destruction rather than recovery. Mental ill people are special people that were picked out from the rest, since these people have a message to relate to others. Most patients with mental illness are brilliant and can tell you something you did not know if you only let them. Under the mental problem lies a person suffering because of history, genetics, the legal system, and the social environments.

              Underneath that devastated mind lies a person ready to tell you what is going on if you would only listen. This person if giving the chance to talk will tell you more about history than any book you will ever read. This person is going to tell you how the influences in his lifetime passed on their beliefs and behaviors to him. This person is going to tell you that his beliefs were crushed since he or she was forced to conform to other beliefs in society and in the political and legal system. This person is going to lay out a structural foundation that was missed and hit at the same time. Everything a mentally ill person has said, is being noticed somewhere around the world today. Even a paranoid schizophrenia said something that many people laughed at, mocked, humiliated, and disconnecting him or her from reality. For example, paranoid schizophrenias are notorious for saying ‘they are out to get me.’ The fact is if you pay attention, the person is not lying, since we see it in our political world, our legal world, and even in society. Everyday the law is increasing their control over society. Everyday the political leaders are taking us into a chaotic world, and everyday society is killing, raping, torturing, and the list goes on, yet most people say it cannot happen to me. The fact is, not so long ago terrorists did hit us all. Now do you see where they are coming to get you? They reached all the way over from across seas to try to destroy America. Now if you think you are better than a person with mental illnesses is, then you better step back and take a closer look and listen to the voices, because these people are you and I. these people are a part of our lives that are relating a message, while calling out for help.

Lemon Juice Detox How To Prepare The Lemon Juice Detox

Lemon Juice Detox

          Detoxification is all about cleansing the body by removing impurities from it and allowing it to rejuvenate itself. It not only purifies the blood and improves circulation but also removes toxins from other vital organs like the kidney, stomach, intestines and skin. It also promotes better absorption of nutrients by the body. As a consequence, it provides protection from several ailments leading to a sense of well-being.

         The Lemon Juice Detox is much-talked about these days as a quick and economical way of getting rid of all the impurities from the body. It is a combination of lemon juice added to warm water and maple syrup or honey, taken regularly for a few days and is known to cleanse the system thoroughly.

T      here are some people who drink this concoction first thing in the morning, wherein it not only cleanses but also helps in weight reduction. However, others prefer to drink it at night after dinner as the body cleanses best during rest. A few drops of lemon juice added to tea or coffee is a tried and tested remedy for headaches. Lemon, a fruit rich in Vitamin C, not only makes a refreshing drink but is also known to protect the body against flu and other minor infections. It also aids the liver in the process of digestion by acting as a tonic. Due to its alkaline properties, it also helps in dissolving stones in the gall bladder.

How To Prepare The Lemon Juice Detox

Add the juice of a medium- sized lemon to a glass of water. Add 2 tablespoons of either honey or Maple Syrup and add a sprinkle of either ground ginger or Cayenne Pepper to it. Stir well and drink at least six times for one to two weeks for optimum detoxification and weight loss.
Lemon Juice Detox is more effective when one avoids consumption of heavy foods.

It is scientifically known that these use a lot of the body’s energy and burden the digestive system. Since lemon juice is refreshing and nourishing in itself, the body can concentrate on the cleansing process. Lemon Juice also provides the fluids which are essential to flush out the toxins and wastes from the body.

While many people swear by this detox drink, there are many others who claim to have received only short term benefits as they starve themselves during this period resulting in slow metabolism. However, when practiced in moderation, it can assist in improved health over a longer period of time.

The Lemon Juice Detox Diet

              Lemon Juice DetoxMixing up a homemade lemon juice detox is extremely simple to do at home. Follow the recipe below designed for the lemon juice detox diet:

    Drink 32 ounces of sea salt mixed with water each morning. Keep in mind that your should not eat your usual food for the next 7 to 10 days in order for the diet to be effective.
    Combine a little amount of cayenne pepper with lemon juice, Grade B maple syrup, and filtered water to drink in place of your regular lunch schedule. If you experience an urge to chew something, ice is a wonderful substitute.
    For dinner, drink a laxative tea or another natural laxative such as psyllium husk. It is better to drink this before going to bed.

Relating to Others with Disabilities

Relating to Others with Disabilities

            Relating to others with disabilities is often difficult. If you have a mental illness the only sources that understand you most times in the mental health experts, and sometimes they fail. I cannot count on 90 peoples' finger and toes how many patients told me that mental health experts were not helping them. The patients were complaining about the medications and treatment they were receiving. The problem may have lain between the patient and therapist, since sometimes patients do not do their best to listen and follow instructions. Other times therapist does not do their best to listen and hear, what the patient is telling them. Regardless, something is not working, so we need to learn effective strategies that help us to relate to disabilities.

      Often when a patient is complaining there is a source that lead to that complaint. In some cases were the diagnose is affected by pretense (certain disorders cause patients to complain even if there are not a problem), while most disabilities there is a source and reason for the complaint. Here is part of the problem. When the person has a source of complaint, they are often ignored simply because they have a mental illness. You are exaggerating is often the sentence used when a mental ill patient complains. In most cases this is not true, since mental ill patients are often more aware of their surroundings than the so-called normal minds. Schizophrenias, psychotics, drug-induced disorders, and a few other types of mental illnesses include symptoms of hallucination, voices, delusions and illusions. The patients will complain that their voices are telling them to do something, and although this is a degree of pretense or misunderstanding, it is important to listen since the patient is subject to harm him or her self as well as others around. When a person has an illus ional state of mind and voices outside the head, then there is no room for disregarding the patient. However, when a patient does not have symptoms listed above they often are vigilant, and can explain what is happening to them. One other problem is the therapist or others around the patient will often attempt to disconnect the patient from his or her complaint. In other words, they will tell the patient what the problem is, and avoid hearing what the patient is telling them. Reading between the lines is the best solution for communication and understanding, however most people read between their own lines when communicating. I cannot stress the disadvantages this action causes, since communication is vital for humans to get along and understand one another. Dialect often plays a role in failure of communication, since we are all different and few of us can understand dialect. Therefore, one effective method of communicating and relating to disabilities is to grasp hold of dialect and learn how to read between the lines of the patients. It is important to continue consistent understanding strategies to help the patient cope with his or her symptoms. Another great strategy is “Role-Play.” Role Play is great since the patient can look inside his or her self through a separate pair of eyes while examining the cause and action of the problem. Stepping outside of your own mind helps you to see between the lines, and helps the patient to grasp hold of the solution in front of them. For example, the patient may be living a harmful lifestyle that triggers their symptoms and is unaware of their actions and behaviors. If the patient includes all elements of the problem in the picture and views it with an open mind or another eye, then the patient will most likely see the cause of their problem. This method is also effective for helping the patient see who was a part of their symptoms, such as the person may have been abused which caused the persons symptoms to a degree. If that person comes to accept the problem then that patient can move forward in life successfully. Acceptance then is the other issue we must address to learn, and relate to disabilities, as well as relate to everyone around us.


Healthy Minds Bucks

Healthy Minds

           Healthy minds and mental health is a revolutionary status that we all must face everyday. We all face many problems everyday including terrorism, child abuse, rape, and murder and so forth whether indirectly or directly. There is no escape, so who is really out in this world with a healthy mind? NO ONE! If you honestly think that you are an exception to the rule then you are on the path to destruction. Even professionals are plagued with problems and if they say they are not, then you had better see someone else immediately. The fact is most psychological professionals go into the business trying to escape their own realities in life. Many professionals would rather help someone else while burying their problems under the surface.
Mental health related issues interrupt even professionals in the criminal system every single day. There is no one in this world excluded from mental illness.

     There are all types of people in the world, starting with business related people who think they do not have a problem. Do you know what they do every night when they go home? Do you know how they handle their stressors? If you do, no need to read on, since I am out to revenge those that believe they have all the answers to each problem we face everyday of our lives, whether it is directly or indirectly. I am out to avenge those that believe they are special and everyone around them has a problem. I am a realist, an expert in many fields and a woman that has gone all lengths to correct many opinions, theories, guesses and so forth. I do not believe that a person has the right to disregard another simply because they believe someone is imagining things. Rather, I will look closely at a person with mental illnesses and regard them before I will regard the so-called normal. Let me hit you with my best shot. Contributes to Pat Benetar, we can see that there are many individuals in life and all of us have our own state of mind.  We have schizophrenias, psychotics, bipolar, depressive, psychopathic, sociopath, and so forth. The problem is we are not agreeing on one belief. We have people that believe the law is right in all areas, but others that claim the law is controlling, which in fact, this second dis right in a large way.
         In reality psychopathic and sociopath as well as other mental ill individuals are deemed GENUISES. Now we have a bunch of geniuses in life and a lot of average thinkers, so what are we going to do? When you are looking at geniuses verses common thinkers there are going to be conflicts, and each one will have their own state of mind devoid the other. We are talking CONTROVERSY!
Controversy? Let’s run like hell until we get there. When we do not understand something it is called IGNORANT. When we understand but refuse to accept it, is called STUPID. Now, if you think I am insulting, well, let’s take a closer look at what I am talking about and then you go ahead and judge me. OK. Ignorant, we have a problem; someone else does not see life the way we see life…HUM! Ok…I see it now. You are different from the other person you are talking to, and I am not seeing why this person thinks this way? HUM! Is it possible this person lived more than I lived? Does this person have more experience? Is it possible this person has a medical related problem that is instigating their psychological impairment? Is it possible that the mind is affected and the body is not? What about the nervous system, how does it contribute to the mental status of the person? HUM! I am going to let you answer these questions yourself, since I do not have time to waste time. But, after years of living, it should be obvious. We are talking about some real-life problems here and everyone is ignoring them, or disregarding them, stating that everyone should be treated the same. WRONG! Are you going to treat someone with Schizophrenia the same as you would treat a common mental ill individual? NO! IF you do, you are the one with more problems than the one that suffers Schizophrenia. The fact is these people are suffering and if you continue to ignore them, you will suffer too. While you are sitting around blaming the victim, you might as well sit around and blame yourself. There are many cognitive disorders that we will discuss in the next article, however understanding which is cognitive and what is not can help us to understand mental illnesses.